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The Four

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Booko found 5 book editions of The Four by Scott Galloway

Details Published Format New Used
Cover Art for 9780735213654, The Four by Scott Galloway
The Four
Oct, 2017 Hardcover Being refreshed... Being refreshed...
Cover Art for 9780525499107, The Four by Scott Galloway
The Four
Oct, 2017 Audio CD Being refreshed... Being refreshed...
Cover Art for 9780525501220, The Four by Scott Galloway
The Four
Oct, 2017 Paperback Being refreshed... Being refreshed...
Cover Art for 9788493485061, Abuela, quiero cocinar by Cristina Martí Ribas
The Four
Oct, 2017 eBook Being refreshed... Being refreshed...
Cover Art for 9780735213661, The Four by Scott Galloway
The Four
Oct, 2017 eBook Being refreshed... Being refreshed...

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