Robert Collier's sales letters were successful because he wrote to his readers' needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader's perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients' pockets, and he is still today considered America's premier sales letter copywriter.Finally, after many years, The Robert Collier Letter Book is back in print. This book contains his now-legendary collection of classic sales letters -- there is no added, extraneous advertising to inflate its price. Those who have been successful in selling have learned what to say and how to say it. These brilliant sales letters, created by Robert Collier, can help you learn to do both, quickly and easily.