Why are most designers (architectural, interior or industrial) incapable of creating deeply satisfying bathing environments? This study strong visual appeal are antagonistic to a profound bathing experience. Extraordinary baths instead are complex and distinctly elemental; earthy, sensual and animistic. They are created by natural geologic processes by composers of sensory arousal working in an intuitive, poetic, open-minded manner. incapable of creating deeply satisfying bathing environments?