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Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim, ISBN: 9781633692657
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ISBN: 9781633692657
Publisher: Harvard Business Review Press
Published: 30 May, 2017
Format: eBook

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Blue Ocean Leadership (Harvard Business Review Classics)

Ten years ago, two INSEAD professors broke ground by introducing 'blue ocean strategy,' a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to

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