The Development Factory

Cover Art for 9789592400863, El Arte De Cocinar: Recetas De Cocina Catalana Y Cubana by Ortega Ruiz, Norlys
ISBN: 9781578513161
Publisher: Harvard Business School Press
Published: 21 March, 2001
Format: ePub

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can

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