The Development Factory
Gary P Pisano
ISBN: | 9781578513161 |
Publisher: | Harvard Business School Press |
Published: | 21 March, 2001 |
Format: | ePub |
The Development Factory
Gary P Pisano
Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can
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