Contemporary Strategy Analysis: Concepts, Techniques, Applications

Concepts, Techniques, Applications

Cover Art for 9781405119993, Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition) by Robert M. Grant
ISBN: 9781557862426
Publisher: Blackwell Pub
Published: 19 March, 1991
Format: Hardcover
Language: English
Editions:
9 other editions of this product
Saving: Saving: £14.99 or 32%

Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage.

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