| ISBN: | 9780070539433 |
| Publisher: | McGraw-Hill Companies |
| Published: | 1 January, 1997 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
2 other editions
of this product
|
| Saving: | Saving: £62.28 or 89% |
This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
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